December 21, 2018

Milestones

New Corporate Website Launched

We launched a new website, americanwoodmark.com, on December 18, 2018 to reflect the our refreshed and modernized branding that was announced in fall 2018.

The new website depicts the modernized look and feel of tour refreshed branding by featuring the updated logo, bold red headlines and color photos and videos of employees. User experience was at the forefront of the site’s design, which means the navigation was simplified and content has been optimized for mobile viewing.

The update wouldn’t be possible without research into our history, story and culture, including in-depth interviews with current and past employees who can truly speak to our core values. This comes to light in the anthem video on the home page, employee spotlights throughout the Careers section, a dive into our 15+ brands and a new take on how we share the story of our company’s history and CITE principles in the About section.

In an updated About section users are introduced to our culture of caring, CITE principles and senior leadership team. A deeper look into this section includes an illustrated timeline of our history, a detailed map of plant, service center and sale office locations, and more information on how we give back to our community through environmental stewardship, employee volunteer efforts and the American Woodmark Foundation.

The Investor portion of the site was updated to cohesively match the modernized look and feel of the our updated branding while still being a functional hub for all information for current and potential investor resources.

We are now comprised of more than 15 brands that are sold via three channels: New Construction, Dealer/Distributor, and Home Centers. Each of these brands is highlighted in the Brands section of the site, including general information about the brand and, if available, product photos, customer service information and links to the brand website and social media.

Creating value though people is the essence of our mission and the Careers section of the website was completely overhauled. A new video filled with employee testimonials about the company and its culture kicks off the overview page and more employee testimonials will follow the user throughout the page. The section is divided to focus on the applicant’s needs – whether that be a job at our corporate headquarters, a manufacturing position, a sales or service job or entering the Career Orientation Development program for recent graduates.

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