Privacy Policy

Effective May 21, 2021

Personal Information We Collect About You

How We Collect Your Personal Information

How We Use Your Personal Information

How We Share Your Personal Information

Public Forums, Community, and Product Reviews

Our Services Are Not Intended for Children

Email Communications

Do Not Track

Information Security

Your California Privacy Rights

Nevada Privacy Notice

Changes to Our Privacy Policy

How to Contact Us

What’s New

Thank you for taking the time to review our Privacy Policy. American Woodmark Corporation (“AWC,” “we,” or “us”) and each of our subsidiaries and brands care about the privacy and security of your personal information. This Privacy Policy describes how we collect, use, and share personal information collected via our websites and apps, through other digital and online services we provide, or offline. It applies to all of our websites and apps, including:

www.americanwoodmark.com

www.woodmarkcabinetry.com

www.shenandoahcabinetry.com

www.pcscabinetry.com

www.timberlake.com and the TimberlakeConnect App

www.villabathcabinets.com

www.waypointlivingspaces.com

www.allenandrothcabinetry.com

www.hamptonbaycabinets.com

www.hamptonbaykitchens.com

www.cabinetspecs.com

www.masterbath.com

www.orders.cabinetry.com

www.cabinettracker.com

www.estatebyrsi.com

By using any of our websites or apps, or otherwise submitting your personal information to us, you are accepting the terms of this Privacy Policy. If you do not agree with any part of this Privacy Policy, please do not use our websites or apps, or otherwise submit your personal information to us. For additional rules applicable to your use of our websites and apps, please review our Terms of Use.

Personal Information We Collect About You

“Personal information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Personal information does not include information that is publicly available, de-identified, or aggregated.

The chart below summarizes the categories of personal information we collect:

Category of Personal Information

Examples

Personal Identifiers

Name, alias, postal address, phone number, username and password for our website, IP address, email address

Payment Information

We use a third-party payment processor, and do not directly collect credit card information.

Commercial Information

Products or services purchased, obtained or considered, other purchasing or consuming histories or tendencies, information from surveys and promotions

Internet or Other Electronic Network Activity Information

Browser type and language, operating system, website access time, duration of visit, referring website address, browsing and search history on our website, webpages viewed immediately before and after our website, app usage data, electronic communications sent to us, information related to use of links contained in our emails and advertisements

Geolocation Data

Your physical location based on information you provide directly or inferred from your IP address

Professional or Employment-Related Information

For those who apply for employment with us. More information for California job applicants can be found here.

Inferences About You From Any Other Category of Information

Information reflecting your preferences, characteristics, trends, or attitudes

How We Collect Your Personal Information

We collect your personal information in multiple ways, including when you directly provide information to us or one of our service providers and automatically when you use our website.

Information You Provide to Us

We collect personal information about you when you (or someone on your behalf):

Purchase products from us or our retail partners; register or maintain an account with us; enter search terms on our website; search for a dealer via our website; track an order; submit content through our websites, apps, or social media pages; obtain technical support; participate in a survey, testimonial, marketing promotion, sweepstakes, or contest; sign up for an event with us; contact us via phone, email, text, online chat, or postal mail; or connect with us via social media.

Information We Collect Automatically

In addition to information you provide to us, we and our service providers automatically collect some personal information about you, including when you:

Browse or search our website; download materials from our website, such as brochures, product literature, or catalogs; open an email or text message from us or click on a link contained in our emails or texts; click on an online advertisement for our products; view our social media profiles and sites; or post or share information about us or our products.

Cookies and Tracking Technologies

We and our service providers use cookies and other tracking technologies (such as web beacons, tracking pixels, and HTTP referrers) to collect and store information about your interactions with our websites. Cookies are small files that are transferred to a computer’s hard drive through a web browser that enable the site’s or service provider’s systems to recognize the user’s browser and capture and remember certain information. In general, we and our service providers use cookies and other tracking technologies to optimize the functionality of our websites (including by storing your browsing preferences for future visits), to help us understand how visitors interact with our websites, and to provide users with content or advertising based on their browsing activities.

If you do not want to have cookies placed on your device, you should set your browser to refuse cookies before accessing our websites. Please see your browser’s Help menu for instructions, or visit www.allaboutcookies.org for more information on disabling and deleting cookies. Please note that, if you turn cookies off, some features of our websites may not function properly.

Emails that we and our marketing service providers send may include tracking tools that provide us with information related to whether you’ve opened an email or clicked on a link contained in an email. More information on how to unsubscribe from our marketing emails is found below.

Website Analytics Information

We use website analytics to better understand how users interact with our websites and apps, and to provide you with more relevant advertising within our websites, apps, emails, text messages, direct mail offers, and other marketing communications. This software may be provided by service providers, and may collect information such as your IP address, location, age and gender, browser type and language, operating system, access time, duration of visit, pages you view within our website, search terms you enter and other actions you take while visiting us, the pages you view immediately before and after you access our website, how often you use our website, aggregated usage and performance data, application errors, and debugging information.

Adobe Experience Cloud

Adobe Experience Cloud is owned and controlled by Adobe Inc., and data collected by Adobe is subject to its privacy policy. If you want to know more about how data is collected, used and shared by Adobe through the Adobe Experience Cloud service, please review the Adobe Experience Cloud Privacy Page. You may opt-out of having your activity on our websites and apps collected through the Adobe Experience Cloud by following the instructions on the Adobe Experience Cloud Privacy Page.

Google Analytics

Google Analytics is owned and controlled by Google LLC. Data collected by Google is subject to its privacy policy. To learn how Google uses data related to website analytics, please click here. You may opt-out of having your activity on our websites made available to Google Analytics by installing the Google Analytics browser add-on, available here.

ContentSquare Analytics

We use ContentSquare to learn how users interact with our websites and apps, and to identify areas where we can improve the user experience. The data analyzed by the ContentSquare platform includes: unique identification information (e.g., IP addresses, cookie IDs and other identifiers); website and mobile app technical information (e.g., pages of a website or app a visitor visited, visitor’s type of computer operating system and web browser, etc.); and behavioral Information (e.g., your interactions with our websites or apps, mouse or touch movements, scrolls, mouse clicks, screen taps or zoom information, time of engagement, etc.). To opt-out of the processing of your personal information, click here.

How We Use Your Personal Information

We use your personal information for the following purposes:

Type of Personal Information

Purpose(s) for Which We Use This Information

Personal Identifiers

To communicate with you

To help you find a dealer or retailer that sells our products

To fulfill orders and deliver our products

To handle returns

To detect and prevent fraud against you and/or us

To show you relevant ads, including while you are browsing the web or using social media

To contact you in order to obtain information about your product preferences and how we can improve our business

For security and fraud prevention purposes

Commercial Information

To provide you with appropriate products, recommendations, and updates

To help you find relevant products

To provide customer service and support

To handle returns

Internet or Other Electronic Network Activity information

(including Geolocation Data, and information collected via website analytics or through cookies and other tracking technologies)

To make it easier for you to use our websites and apps

To provide you with appropriate products, recommendations, and updates

To help you find relevant products

To help you find a dealer or retailer that sells our products

To show you relevant ads, including while you are browsing the web or using social media

To improve our websites and apps, set default options, and provide you with a better experience

For security and fraud prevention purposes

Professional or Employment-Related Information

To consider you for employment with us. More information for California job applicants can be found here.

Inferences From Other Categories of Personal Information We Collect

To provide you with appropriate products, recommendations, and updates

To help you find relevant products

To provide customer service and support

To improve our websites and apps, set default options, and provide you with a better experience

For security and fraud prevention purposes

Publicly Available Information

Any purpose

Aggregated/De-Identified Information

We may aggregate and/or de-identify your personal information so that it can no longer be linked to you. We may use and share aggregated/de-identified information for any purpose.

How We Share Your Personal Information

We may share your personal information as follows:

With our affiliates, subsidiaries, and brands; with our service providers in connection with their delivery of services to us. For example, to process or deliver your orders, provide customer service, operate our websites and apps, improve our products and services, and for the purpose of ad targeting, remarketing, and customized advertising content. Our service providers are prohibited from selling your personal information.

As necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions or this privacy policy; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.

To our insurers and professional advisers for the purposes of managing risks, obtaining professional advice, exercising or defending against legal claims, etc.

In connection with or during negotiation of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

Public Forums, Reviews, and Testimonials

We offer features on our websites and apps that allow our customers to provide reviews, and share information about their experiences with our products. You do not have to use these features, but if you do, please use common sense and good judgment when posting in these communities or sharing your information, photos, or videos.

Please be aware that any personal information you choose to submit in any review, testimonial, community, or forum can be read, collected or used by others, and could be used to send unsolicited messages to you.

Despite our safety and privacy controls, we cannot guarantee that you will not encounter inappropriate or illegal conduct from third parties. You can help us to make our websites and apps (including public forums) welcoming for all users by reporting any offensive or unwelcome conduct to us.

Our Websites and Apps Are Not Intended for Children

Our websites and apps are not intended for children nor targeted to individuals under the age of eighteen (18). We do not knowingly collect personal information from children. If we learn that we possess the personal information of a child, we will delete such information in accordance with the Children’s Online Privacy Protection Act (“COPPA”) or other applicable laws (such as the California Consumer Privacy Act). If you are a parent or guardian and you believe that your child under the age of 18 has provided us with personal information without your consent, please contact us at privacy@woodmark.com.

Email Communications

You may unsubscribe from our marketing email communications by clicking the “unsubscribe” link found in every commercial email we send, or by sending us a request to unsubscribe at privacy@woodmark.com. If you opt-out of receiving marketing email communications, we may still send you email messages related to your account or specific transactions with us. Unsubscribing yourself from our marketing communications will not affect our service to you.

Do Not Track

We do not currently have the technology to automatically respond to “Do Not Track” (DNT) signals sent by web browsers, mobile devices, or other mechanisms. For more information on opting-out of interest-based advertising, please visit http://www.aboutads.info/choices/.

Information Security

We have implemented appropriate and reasonable physical, technical, and administrative safeguards to help prevent unauthorized access to, use of, and disclosure of, your personal information. However, there is no perfect security, and we cannot guarantee the security of your personal information. Please do your part to help keep your personal information secure by maintaining the secrecy of any credentials used to access your account and reporting suspected unauthorized activity to us immediately.

Your California Privacy Rights

If you are a resident of California, your right to submit certain requests relating to your personal information is described below. Please note that when submitting a request, you will be asked to provide information to verify your identity before action is taken. You may designate an authorized agent to make the requests below on your behalf; however, you will still need to verify your identity directly with us before your request can be processed.

Right to Request More Information

If you are a California resident, you have the right to request more information regarding the following, to the extent applicable:

  1. The categories of personal information we have collected about you;
  2. The categories of sources from which the personal information was collected;
  3. Our business or commercial purposes for collecting or selling your personal information;
  4. The categories of third parties with which we shared your personal information;
  5. The categories of personal information about you that we sold in the preceding 12 months, and for each category identified, the categories of third parties to whom we sold that particular category of personal information;
  6. The categories of personal information that we disclosed for a business purpose in the preceding 12 months, and for each category identified, the categories of third parties to whom we disclosed that particular category of personal information;
  7. The specific pieces of personal information we have collected about you;
  8. A list of all third parties to whom we have disclosed personal information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding year for third-party direct marketing purposes.

You may submit a request for the information above via email to privacy@woodmark.com or by calling us at 1-844-885-0940. In connection with submission of your request, we will take steps to verify your identity as outlined below, and you will need to verify your identity before action is taken.

Please note that due to the different requirements of the applicable laws, our response times may vary depending on the specific type(s) of information sought. We respond to all verifiable requests for information as soon as we reasonably can and no later than legally required.

Right to Request Deletion of Your Personal Information

California residents also have the right to request that we delete your personal information collected or maintained by us. We will let you know what, if any, personal information we can delete from our records, and we will direct any service providers that may have collected personal information about you through our website to delete your personal information from their records. There may be circumstances where we cannot delete your personal information or direct service providers to delete your personal information from their records. For example, if we need to: (1) retain your personal information to complete a transaction or provide services; (2) detect security incidents; (3) protect against unlawful activities; (4) identify, debug or repair errors; or (5) comply with a legal obligation. You may submit a request to delete your personal information via email to privacy@woodmark.com or by calling us at 1-844-885-0940. In connection with submission of your request, we will take steps to verify your identity as outlined below, and you will need to verify your identity before action is taken.

Right to Opt Out of the Sale of Your Personal Information

California residents have the right to opt out of the sale of their personal information. To exercise this right, please submit a request via email to privacy@woodmark.com or by calling us at 1-844-885-0940.

Verification of Requests for Further Information or to Delete Personal Information

Upon submission of a request for information or a request to delete information, we will take reasonable steps to confirm that the person submitting the request to know or request to delete is the person to whom the information relates (or his or her authorized agent), and to prevent unauthorized access or deletion of information. The specific steps taken to verify the identity of the requesting person may vary based on the nature of the request, including the type, sensitivity and value of the information requested, the risk of harm posed by unauthorized access or deletion, the likelihood that fraudulent or malicious actors may seek the information, the robustness of personal information provided to verify your identity, the nature of our business relationship with you, and available technology for verification.

We will generally try to avoid requesting additional information from you for the purpose of verification, but we may need to do so if we cannot verify your identity based on the information already maintained by us. If we request additional information to verify your identity, it will be for that purpose only, and will be deleted as soon as practical after processing the request, except as otherwise provided by law.

The following generally describes the verification processes we use:

Password Protected Accounts. If you have a password-protected account with us, we may use existing authentication practices to verify your identity, but will require re-authentication before disclosing or deleting data. If we suspect fraudulent or malicious activity relating to your account, we will require further verification (as described below) before complying with a request to know or delete.

Verification for Non-Accountholders. If you do not have, or cannot access, a password-protected account with us, we will generally verify your identity as follows:

For requests to know categories of personal information, we will verify your identity to a reasonable degree of certainty by matching at least two data points provided by you with reliable data points maintained by us.

For requests to know specific pieces of personal information, we will verify your identity to a reasonably high degree of certainty by matching at least three data points provided by you with reliable data points maintained by us. We will also require a declaration, signed under penalty of perjury, that the person requesting the information is the person whose information is the subject of the request or that person’s authorized representative. We will maintain all signed declarations as part of our records.

For requests to delete personal information, we will verify your identity to a reasonable degree or a reasonably high degree of certainty depending on the sensitivity of the personal information and the risk of harm posed by unauthorized deletion. We will act in good faith when determining the appropriate standard to apply.

If there is no reasonable method by which we can verify your identity, we will state so in response to a request to know or delete personal information, including an explanation of why we have no reasonable method to verify your identity.

Right to Non-Discrimination for the Exercise of Your Privacy Rights


If you choose to exercise any of the privacy rights conferred by the California Consumer Privacy Act of 2018, you also have the right not to receive discriminatory treatment by us. This means that, consistent with California law, we will not deny providing our services to you, charge you different prices or provide a different level or quality of services to you unless those differences are related to the value of your personal information.

Nevada Privacy Notice

Nevada law provides that Nevada residents may opt-out of the “sale” of “covered information” to third parties, including but not limited to name, address, social security number, and online service activity. Our uses of your personal information are not sales under Nevada law, so no opt-out is required.

Changes to Our Privacy Policy

We may change this Privacy Policy from time to time. It is your responsibility to review the Privacy Policy before using our websites or apps, or otherwise submitting personal information to us in order to understand the terms that apply at the time your personal information is collected.

How to Contact Us

If you have any questions or comments about how we collect or use your personal information, please feel free to contact us at the postal address below, via email to privacy@woodmark.com or by calling us at 1-844-885-0940.

American Woodmark Corporation
561 Shady Elm Road
Winchester, VA 22602

What’s New

Effective May 21, 2021, we updated our Privacy Policy to clarify the types of information we collect about you, the ways we collect your information, and how we use and share your information. We updated our Privacy Policy to use the same standards across all of our brands and websites. We also updated the part of our Privacy Policy that explains the rights of California residents under the California Consumer Privacy Act of 2018. Finally, we re-formatted our Privacy Policy to make it easier to read, and better enable you to find the information you are looking for.

Our new Privacy Policy is now divided into many short sections so that you can quickly find what you need. These sections are:

Personal Information We Collect About You

Clearly describes in a new list format the types of personal information we collect about you.

How We Collect Your Personal Information

This section has been updated to streamline the description of the methods we use to collect personal information about you. Some of this is information you provide directly. We collect other information automatically—for example, through your use of our websites.

How We Use Your Personal Information

This section includes a new chart that clearly describes how we use each category of personal information that we collect.

How We Share Your Personal Information

This section includes descriptions of how we share your personal information, including within our companies, with our Service Providers, and in order to show you relevant, targeted ads when you browse the internet or use social media.

Public Forums, Community, and Product Reviews

This section applies to material you submit through one of our websites or apps.

Our Services Are Not Intended for Children

Makes clear that our Services are not intended for, or targeted to, children under the age of 18.

Email Communications

This section contains all the information you need to manage your email preferences, including how to opt-out of marketing emails.

Text Messages and Alerts—Opting In and Out

Includes simple instructions on how to opt-in and opt-out of receiving text messages from us.

Do Not Track

Although some web browsers have the ability to send “Do Not Track” signals, our websites do not have the ability to automatically respond to these signals.

Information Security

An updated description of how we keep your data safe.

Your California Privacy Rights

This section has been updated to describe your rights under the California Consumer Privacy Act of 2018 and under the Shine the Light Law of 2005. It includes a description of how California residents can exercise their privacy rights.

Nevada Privacy Notice

Contains information for Nevada residents interested in exercising their right to opt out of the sale of their personal information. Our uses of your personal information are not sales under Nevada law, so no opt-out is required.

Changes to Our Privacy Policy

This section contains revised language, and a reminder to check our Privacy Policy periodically for future updates.

How to Contact Us

Describes how to get in touch with us about privacy questions.