The journey of a cabinet involves far more than manufacturing. Along the way, the definition of customer evolves. It might be the homeowner excited about a remodel, the builder framing the kitchen, the installer bringing everything together, or even our internal teams, like human resources and transportation, who serve and support the people making it all happen.
By reimagining who the customer is at each step, we can better appreciate the full scope of what it takes to bring cabinetry to life, from inspiration to installation.